The Ministry of Foreign Affairs of Ethiopia launches a two-month-long social media campaign trending under the phrase #RisingEthiopia and targeting all Ethiopians and those of Ethiopian origin.
The campaign aims to promote the good qualities of Ethiopia and assuage the effects of the misguided media narrative that dominated the air for the last couple of months, according to the Ministry.
Besides mobilizing Ethiopians living abroad for a common good, the campaign will also introduce Ethiopian investment potential to the international community and build up Ethiopia as an emerging tourism destination.
Key themes will anchor the campaign in different phases, including #Tourism, #Culture, #DiasporaBusiness, #Investment, and flagship projects and charities, it was noted.
The first phase of the campaign starts today with a webinar discussion and showcases Ethiopia’s #Tourism potential and attractions in various activities.
The Ministry also stated that the final phase of the campaign (#EthiopiaGiving Week) will mobilize the public to raise funds for some flagship projects, including the #GERD and charity causes.
The Ministry will run the campaign in collaboration with relevant stakeholders, including the Ministry of Culture and Tourism, Tourism Ethiopia, Ethiopian Investment Commission, concerned individuals, all Ethiopians, and media outlets, Walta learned.