Addis Ababa, May 26, 2022(Walta) – The Ethiopian Embassy in Saudi Arabia took part in a tourism and trade event in Riyadh to promote Ethiopian investment, trade, and tourism potential.
The event was an important opportunity to display Ethiopian products, establish market links between Ethiopia and participants at the event as well as promote and serve Ethiopian traditional coffee ceremonies to visitors.
During the three-day event, Ethiopia’s unique historical attraction sites, trade, and investment that have so much untapped potential were also promoted.
Riyadh travel fair is a significant annual event that brings together the most prominent travel and tourism companies in the Middle East and around the globe in one place.